Billie Eilish’s most recent tour Hit Me Hard and Soft, running from September 2024 to November 2025, partnered with venues, vendors, fans, and communities to become more sustainable.
Considering that over 70% of a concert’s carbon footprint comes from fan attendance, Billie and her team worked with non-profit organisations to make every show as eco-conscious as possible.
REVERB strives to reduce waste and make artists, festivals and live music more sustainable. Billie’s team also worked with Support + Feed, founded by Billie’s mother, Maggie Baird, which tackles food insecurity and climate change by providing plant based meals to people in need therefore promoting sustainable eating. Together, these partnerships designed a tour program that matches Billie’s environmental standards, while empowering all fans with the necessary knowledge, resources, and inspiration to build a greener future.
Through a partnership with Google Maps, concert attendees were able to find the most sustainable logistical options, with easy access to bike sharing and public transport. For those who drove, the most fuel-efficient route to the venue would be provided.
Additionally, when it came to hospitality, Google Maps suggested various plant-based options. Through selected venues, such as the Co-op Live arena in Manchester, a bold switch was made to a fully plant-based food menu. This reduced food-related carbon emissions by 47%.
And the eco wins didn’t end there. Extra efforts were made to ensure the reduction of single-use plastics through free water refill stations, the use of paper straws only, no plastic bags for concessions or merch, reusable or compostable serviceware and a ban on single-use plastic items backstage.
In addition to this, all merchandise clothing was made from sustainable materials including: 100% recycled cotton, organic cotton, or recycled polyester. All vinyl was made using recyclable or recycled compounds and all packaging made using recycled paper and plant-based inks.
Alongside her sustainable touring efforts, Billie Eilish has launched an upcycled merchandise initiative with Universal Music Group’s merchandise division, Bravado. They plan to create around 280,000 new shirts using materials that would otherwise end up in landfill or shipped overseas, generating excess pollution.The process involves taking pre-worn clothing, breaking them down into new materials and repurposing any unusable scraps into fabric for housing insulation. This initiative, spearheaded by Billie, aims to make sustainable merchandise mainstream.
Billie Eilish is reshaping the music industry, using her platform to make sustainability a core value, inspiring her following and fellow artists alike to take responsibility and follow her lead toward a greener future.