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For SS13, please welcome the new fashion forward shoe – the trainer. The traditional running shoe is no longer reserved only for the gym; humble trainers just got trendy. The front-rows, catwalks and models can’t get enough of the off-duty trainer trend including Leandra Medine from Man Repeller, Cara Delevingne and Jourdan Dunn. They are the perfect partner to casual denim and bold patterned dresses.
Helen Attwood, shoe-buying manager for Selfridges, says: ‘It’s a revolution. Out of all our footwear categories we are repeating orders mostly on flats and trainers. They are selling out across every price point.’ ‘From high street and sports labels to high fashion, it really is the most fun and democratic show trend we’ve seen in ages.’
Rebecca Farrar-Hockley, creative director at Kurt Geiger, said: ‘There’s definitely a radical shift towards lower heels. Sneakers are really on trend. ‘Girls are getting used to being able to run about and I don’t think they are going back to the big high heels.’
From old school New Balance and classic white Vans to Nike Jordan street trainers, the possibilities are endless – choose the ones that suit your unique style and wear them everywhere. Feet friendly and versatile, what’s not to love?
Shop our pick of the best new trainers in store…