2013 Rivals: iPhone 5 or Samsung Galaxy S4

Was the smartphone market turned on its head with the debut of the iPhone 5s in September?

There are noticeable distinctions, for the iPhone, its incomparable apps, accessories and media support attracts a host of customers. In addition, it’s easy to handle, since pressing the home button means that users can navigate easily to different apps, giving it a user-friendly quality. The iPhone 5s’s home button has also been updated, with a new function called Touch ID, utilising fingerprint technology. By contrast, Samsung, with a high performance to price ratio and a larger-sized screen, is a worthy competitor. Owing to its wide range of products, customers are able to pick a phone from a suitable price range. The diversity offered by Samsung makes it a pronounced rival for Apple, with the many different models all offering various advantages for customers; even simple things like a keyboard. Hence, its target users can be quite extensive. Moreover, the Galaxy S4’s integrated 13-megapixel camera is especially appealing to users. But its dissatisfactory UX design distances itself from masses of customers. Have you decided which handset to buy? Will you eat a bite of Apple and be deeply allured? Or try an ergonomically designed Samsung? Whatever your choice, it should be a smart one!