Audrey Leighton Rogers, 24, is a pretty big deal in the blogosphere. While studying English Literature at Durham University, she found herself in need of a creative outlet: so she created FRASSY, an online blog on her sporadic personal style and more. She is now living the dream as a style blogger in Paris and has been blogging for five years. Alongside this, she works as a freelance writer, photographer and runs her online shop, Frassy Rags.
How many views do you have per month?
Between 850,000 to 900,000.
What does your working day in Paris now involve?
Emails – planning brand collaborations etc. I blog on a daily basis so I am usually out on the streets once a day with my photographer (Anastasia Nielsen) shooting. I have meetings with brands, sponsors and my agent plus I run my own online boutique, so that involves sourcing new stock and designing new tees. I also work as a freelance photographer, so I will usually be photographing maybe 3 or 4 times a week. I stay pretty busy!
Can you describe your personal style?
It’s totally sporadic. I don’t think I could ever stick to one style – I like to mix it up and try them all!
What advice would you give to others following in your footsteps?
In terms of blogging professionally, you have to make your blog, just that – professional. That means good quality photography and developing a voice and style of your own.
What do you think you’d be doing if you weren’t a fashion blogger?
I’d probably end up working full-time as a photographer or a visual merchandiser, not that I have any training in the field, but I think I would enjoy it!
Do you have any other collaborations in the pipeline?
I’ll be working with an Italian Brand called Raoul this week plus I have some fun styling shoots coming up with Nike. There are always collaborations in the pipeline, when you blog to pay your bills you are always out looking for projects!
What do you consider to be your greatest achievement?
Definitely my blog. I’ve been blogging for 5 years now and to have turned it into a full time endeavour, that is something I am very proud of.
What do you like most about your job?
The clothes! Seriously, I get paid to wear clothes- I mean really, I am so lucky!
The thing you like the least?
I spend a lot of time editing photos. I am a little OCD about it, so it takes up a huge chunk of my time.
What is on your playlist at the moment?
‘Ride’ by Lana Del Rey, ‘Losing You’ by Solange Knowles, ‘Freaks & Geeks’ by Childish Gambino, ‘Oldie’ by Odd Future.
If you could ransack anyone’s wardrobe, who would it be?
Miroslava Duma, she is amazing!
Which sites inspire your fashion and photography ideas?
Sincerely Jules, Native Fox, Making Magique, Peony Lim, Ulrikke Lund.
Which 5 words sum up you?
Loud, goofy, sociable, sartorially-obsessed and completely geeky!
Check the blog out on: www.befrassy.net