What is a Cookie?
Cookies are simple text files that website’s store on your computer/mobile device and are only retrievable/readable by the website that created the cookie. It will contain anonymous information that helps the website track preferences (for tailored adverts) or the number of visits (with demographic data) that the website has received.
Why do we collect data?
By collecting your data, it allows us to understand what your needs and wants are, provide personalised content and match the most relevant adverts and services for you. It also allows us to provide targeted offers and services you may be interested to hear about.
What cookies do we use?
These cookies are essential for the running of the website.
Analytical Performance Cookies
We use these types of cookies to monitor our website performance and how our users may use it. These cookies provide us with information that helps us provide better services to our users and also to identify any areas that may need maintenance. For example, we use performance cookies on York Vision’s website to provide the most popular news articles further up the page of the website.
Functional cookies are used to remember your preferences on our websites. We use functionality cookies to remember your preferences, to remember your name or username, when you comment on an article, and to remember whether you have voted in a poll.
Behavioural Advertising Cookies
As an example, you may be doing research in order to buying books and read a number of different articles on a number of different websites.
If a book manufacturer was part of an advertising network, they may think that you are interested in buying a book(s) and serve you with one of their adverts for one of their books. It is possible that from reading these articles elsewhere, you would see this advert on one of our or someone else’s websites. We cannot control nor do we have access to any cookies placed on your computer by third party advertisers and sponsors. We may also track IP addresses.
Advertisements on the website are sometimes provided by other organisations too.
Our advertising partners will serve advertisements that they believe are most likely to be of interest to you, based on information about your visit to the Website and other websites. In order to do this, our advertising partners may need to place a cookie on your computer. We may also need to share information with advertisers that we have previously gathered. These cookies hold information about the computer – they don’t hold personal information about you (ie it’s not linked to you as an individual).
For more information about this type of online behavioural advertising, about cookies, and about how to turn this feature off, please visit YourOnlineChoices
Please note that turning off advertising cookies won’t mean that you are not served any advertising merely that it will not be tailored to your interests.
Our own ad serving and management cookies
We sell space on some of our websites to advertisers – they pay for the content you enjoy for free.
As part of this, we use several services to help us and advertisers understand what adverts you might be interested in. These cookies hold information about the computer – they don’t hold personal information about you (ie it’s not linked to you as an individual). But they might hold a record of what other websites you’ve looked at – so we could show you a car advert if you’ve previously visited a motoring website.
These are the services we use and how you can control those cookies. Please note that turning off advertising cookies won’t mean that you are not served any advertising merely that it will not be tailored to your interests.
Info on the Double Click cookie
The DoubleClick cookie is used by Google in ads that are served on the websites of its partners – such as websites displaying AdSense ads, or participating in Google certified ad networks. When users visit a partner’s websit and either view or click on an ad, a cookie may be dropped on the end user’s browser.
Users should be aware that:
Google’s use of the DoubleClick cookie enables it and its partners to serve ads to your users that are based on their visit to your sites and/or other sites across the Internet.
Notify your site visitors of the third-party vendors and ad networks serving ads on your site.
Provide links to the appropriate vendor and ad network websites.
Third-party service cookies
Social sharing, video and other services we offer are run by other companies. These companies may drop cookies on a computer when you use them on our site or if you are already logged in to them.
How to control cookies
You are not obliged to accept cookies and may modify your browser so that it will not accept cookies. The browser you use to surf the web not only allows you to see the cookies that you have got but also allows you to control their use.
You can control them by allowing them, deleting them individually or deleting all of them. You can also set your browser to not accept cookies altogether. If this option is selected, you should be aware that many websites will not function properly or at all. It may be possible to set your browser to not accept cookies and ask for your consent before each cookie is set on your device. This gives you control over what is set on your device, however has the drawback of slowing down your browsing experience. There are different levels of control too. You are able to prevent just third party cookies being deployed, effectively opting out of behavioural advertising, and some even allow you to block specific companies you do not wish to deploy a cookie, instead of selecting all companies. In order to manage your cookies, please follow the instructions provided by your browser supplier for your PC or device.