The Students’ Union have released a Roses promotional video in the run-up to Roses 2015.
The video features a burning red rose and several sports players from York taking part in sporting activities.
The trailer is narrated by former-Welsh Rugby Union player and BBC Sports commentator, Eddie Butler.
University of York alumni start-up Front Lawn Films produced the three-minute short.
Roses is York and Lancaster’s annual inter-university sporting event, and takes place this year between April 24 and 26.
York have remained undefeated at home for three decades.
YUSU tweeted from the official account throughout the day of release, counting down the hours until the trailer was released.
York Sport President Cass Brown said: “It’s fantastic! I didn’t think it could top the 2013 one but it has – it’s so slick and professional.
“I just want to say a huge thanks to Front Lawn Films, the York alumni company, Izi Hutchinson, Roses Tournament secretary who worked tirelessly on set with them and all the clubs who took part in the filming.
“Bring on the weekend!”
Student reaction to the video so far has been wholly positive with students tweeting their support for the home team.
Major props to York Uni who have gone all out to make #Roses2015 as big and as hyped an event as it can be.
— Michael. (@miguelhunter) April 20, 2015